In this conversation, Francine Ivey discusses the concept of blessings and the power of words. She shares the story of Jacob and Esau and how Esau sold his birthright for a bowl of stew. Francine explains that a blessing is not just about material gain, but it is spoken word, touch, attaching high value, speaking a bright future, and actively committing to that blessing. She emphasizes the importance of speaking life and love into others and being a blessing to clients as a coach.