Don Anders discusses with author and filmmaker David McKnight about the importance of The Power of Zero and how it has helped clients sort themselves in the lowest tax bracket possible. David emphasizes the importance of differentiating yourself from other advisors by handling tax rate risk on top of longevity risk so your message stands out and how you can use the Power of Zero book or movie to get them interested.

For everything from David McKnight, please visit:
davidmcknight.com
thetaxtrain.com
powerofzero.com

For more episodes and marketing solutions from Don Anders, please visit:
mfapodcast.com
advisorsplatform.com