Predictive

Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called

by Tom Peter’s, “the most readable big data book I’ve come across, By far, great

vignettes and stories.“  Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and

Executive Editor of the Predictive Analytics Times. Eric makes the how

and why of predictive analytics understandable and captivating.

From Eric’s website:

Predictive analytics taps this rich vein of experience, mining it to

offer something completely different from standard business reporting and sales

forecasting: actionable predictions for each customer. If you predict it,

you own it.Predictive

Analytics book description: This rich,

entertaining primer by former Columbia University professor and Predictive

Analytics World founder Eric Siegel reveals the power and perils of predictive

analytics, showing how predicting human behavior combats financial risk,

fortifies healthcare, conquers spam, toughens crime-fighting, and boosts

sales.