James Bond is an iconic brand that needs no introduction. The spy agent with a taste for danger is a fictional character created by British novelist Ian Fleming in 1953. 
The movie series started with Dr. No (1962) features twenty-seven productions with actors Sean Connery, David Niven, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig portraying the titled characters. In total, these movies grossed more than US$7.6 billion (not adjusted for inflation). 

With a loyal fanbase, many brands are eager to tap into the series' potential by obtaining product licensing deals. Unfortunately, they do not always generate positive results.

This podcast explores how brands should capitalize on this crucial moment. The right approach is essential.

You can find the transcript at retail-mashup.com/james-bond-brand-partnership

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