Most founders spend months, sometimes years, writing a book. And then they publish it and hope the visibility follows. It doesn't always work that way.

In this episode of Call Your Publicist, Jenna and Alexandra pull back the curtain on book PR, what it actually is, why it's one of the most underutilized tools in a founder's brand strategy, and what happens behind the scenes when you do it right. Jenna shares her own experience launching her bestselling book, the lessons learned, the surprises, and how she continues to leverage it today.

If you've ever thought about writing a book, or already have one and aren't sure what to do next, this one's for you.

🎧 Listen to the full episode on Spotify, Apple Podcasts, or YouTube.