The PR-Pocalypse: One Year On [S4 E4]

A year ago I wrote a rather controversial blog post titled 'The Four Horsemen of the PR-Pocalypse' that outlined four key threats to the communications industry. I asserted that the prevalence of fake news, an influencer bubble, declining content visibility in both social and traditional media, and the evolution of artificial intelligence are coming together to form a perfect storm around public relations.

In this episode of the Digital Download Podcast I revisit that blog post to look at how those four trends have progressed, whether my original post had any substance and whether it's more challenging working in communications and PR than it was 12 months ago.

Here's what is discussed in this episode:

* Has fake news got worse or better in the last twelve months

* How trust has evolved towards factors we control ourselves

* Whether fake news is continuing to impact society

* From where the social purpose trend has evolved

* Whether there is a bubble around influencers

* The confusion between influencer marketing and influencer advertising

* Whether a correction in influencer marketing is coming

* How content visibility across social media channels has declined

* The latest news media circulations

* The increasing importance of paid content amplification

* How the conversation around artificial intelligence has evolved

* Whether AI is all just hype

* How voice recognition is evolving rapidly to impact communications

* Whether communications has become more challenging in the last year

* Why trust has become critical in communications

Useful Links from Today's Show

* The Four Horsemen of the PR-Pocalypse from Paul Sutton

* 2019 Edelman Trust Barometer

* The Lowdown on B2B Influencer Marketing (podcast)

* Yes...Another Fyre Festival Article...But Wait... from Scott Guthrie

* Are We Witnessing the Beginning of the End for Facebook (podcast)

* There Will Be No Newspapers by 2020 from Paul Sutton

* Is Artificial Intelligence All Just Hype (podcast)

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