Seth Godin's book, "The Practice: Shipping Creative Work". The book explains the process of creating meaningful creative work by emphasizing the importance of consistent action and trust in oneself over talent or inspiration. Godin argues that individuals should embrace a mindset of continuous improvement and generous intention by serving a specific audience, focusing on the process rather than the outcome, and acknowledging that setbacks are inevitable and necessary in the pursuit of change. He emphasizes the importance of identifying constraints, defining a clear purpose for the work, and embracing the inherent discomfort of innovation as key components in cultivating a successful creative practice.