In this episode Jock Busuttil takes a deep dive into his book, The Practitioner’s Guide to Product Management, where he provides a roadmap for mastering product management and avoiding product failure.In his book Busuttil shares real-life stories and experiences of other companies who are successful at product management and know what it takes to meet customers’ needs. The goal of the book is to help you improve product management skills, understand what a product manager does, know the difference between good and bad products, and increase the success rate of a product.This book is perfect for entrepreneurs who are new to the product management and looking for a step-by-step guide to creating, promoting, and selling a product that customers will love.About Jock Busuttil:“I have been a product manager for over a decade and working in software for a few years longer. I have worked for a variety of different companies over the years ranging from small startups to huge multinational corporates and learned a great deal along the way. More recently I decided to branch out on my own and now running my own product management consultancy called Product People.This was the book I wanted most myself when I was starting out in product management. Most of the books that were available told you about how to go about doing it but it didn’t tell you what it was really like. This book was a way for me to tell my story to others from someone who has actually been through the process personally.” – Jock BusuttilFor a detailed summary of The Practitioners Guide to Product Management according to Jock Busuttil CLICK HERERelated Books:Hooked: How To Build Habit-Forming Products by Nir EyalThe Maker Movement Manifesto by Mark HatchDisruption by Design by Paul PaetzFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.