Have you ever been absolutely thrilled when a package arrived earlier than expected? Or felt that sting of disappointment when a restaurant experience didn’t live up to the glowing reviews? Perhaps you’ve wondered why the same cup of coffee tastes amazing when you stumble upon a hidden gem café, yet seems merely adequate at a highly-rated chain?

If you’ve experienced any of these feelings, you’ve witnessed your predictive brain in action—and it’s shaping every customer experience in ways most businesses don’t fully understand.

Full Article: https://ecommercepsychology.com/the-predictive-brain-how-expectation-shapes-customer-experience/

Growth Suite: https://apps.shopify.com/growth-suite

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