The Prepared is a platform that teaches people how to get ready for emergencies. Today I am with John Ramey, Founder, and CEO of The Prepared and he talks about how The Prepared can help in all kinds of emergencies, ranging from everyday events like car accidents, or job loss, medical problem, up through natural disasters and black swan type of events and especially now with this COVID Pandemic.

The Prepared created a framework that teaches people modern emergency preparedness. They do gear reviews, teach skills through video courses in their community. Basically, what they offer is a collection of content and resources for people who want to be a modern-day prepper.

Also, he talked about the boost of growth for the company - from a one-man company in 2017 to now having fifteen employees in 2020, right at the start of the explosion of COVID Pandemic.

Topics discussed in this episode

Content, Community and Commerce in the business framework.

Providing direct, to the point, content by omitting ads, advertorials, and sponsored posts.

The organic growth of the company.

Catalysts that accelerated the prepping trend.

The events that encouraged the growth of the company

Scaling as the future plan for the company.

Releasing new products

More content about food production from The Prepared during this COVID Pandemic.

Contact info

Website - https://theprepared.com/