<p>Should you write the press release before building your product? We explore Amazon's controversial "working backwards" method, why it prevents expensive failures, when it brilliantly works, and when it dangerously constrains innovation. The surprising truth about starting at the end.</p>

Should you write the press release before building your product? We explore Amazon's controversial "working backwards" method, why it prevents expensive failures, when it brilliantly works, and when it dangerously constrains innovation. The surprising truth about starting at the end.

The Press Release as Product Blueprint

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.

In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results.

Ready to build something that lasts? Let's get started.

Business

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.

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The Press Release as Product Blueprint

The Press Release as Product Blueprint