Black Friday brings the noise — and the pressure. Discount emails, sales FOMO, margin stress… sound familiar?In this episode, we talk honestly about what this season really does to small businesses. Is it worth playing the game? Are we training customers to wait for offers? And what happens when you try to take a stand and don’t discount?Takeaways:💥 Why discounting isn’t always the “easy win” it looks like📉 The hidden costs: margin, customer perception, and team stress🔁 What we’ve tried — and what we’d never do again🎯 How to stay commercially smart without racing to the bottom🧠 Building long-term customer trust in a discount-obsessed worldFollow Matt:📸 Instagram -   / mrmattholland  👨‍💻 LinkedIn -   / mrmattholland  📱 TikTok -   / mrmattholland  ❌ X - https://x.com/mrmattholland1Follow Tom:👨‍💻 LinkedIn -   / tom-mcilvenny-b15b9555