How much does promotion actually cost?

Forest Green Rovers have published their numbers and they’re eye-watering.

£6.5 million a year on wages alone. Championship-level spending.

And here’s the mad bit…

Despite all that? They’re right there with us in the same play-off fight.

So it got us thinking:

Is throwing money at a league the smart way to get out of it?

Or is building sustainably, backing good recruitment, culture and togetherness actually the better long-term play?

We chat through:

• What £6.5m wages really means at this level
• Why budgets don’t always equal success
• The difference between “buying” promotion vs earning it
• Where Southend sit in the picture financially
• And whether patience + sustainability might actually win the race

A proper reality check on what we’re up against and why maybe we’re doing things the right way.

Because if money guaranteed promotion… the table would look very different.

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