The Price War That Cost Me Millions: 5 Steps to Your First Million – John Dwyer with Harry Sardinas

John Dwyer, who has sold over 5 million in property, shares the five steps to make your first million by surrounding yourself with supportive people, solving real problems, avoiding price competition, reinvesting in marketing, and repeating proven models. He explains how competing on price during the 2008 crisis led him to lose millions, as lowering prices failed to attract customers and instead weakened his business. John emphasizes that in most industries, competitors can easily undercut prices, so the key is to offer unique value through incentives like dining vouchers, holidays, or discounts. He illustrates that consumers prioritize value over price, often choosing options that balance quality and cost rather than simply the cheapest offer.About The Guest

John Dwyer is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.

His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.

He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.

Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.

This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.Timestamp

0:00 Introduction to Making Your First Million

1:17 Step 1: Surround Yourself with the Right People

1:54 Step 2: Solving a Problem

2:09 Step 3: Don't Sell on Price

3:23 Step 5: Rinse and Repeat

3:26 Step 4: Reinvest in Marketing

3:45 Discussion on Pricing Strategy

9:26 Creating High Perceived Value

19:57 The Importance of Wow Factor

23:24 John's Entrepreneurial Journey

27:59 Introduction and Restaurant Venture

28:29 Education vs Real-Life Experience in Entrepreneurship

28:43 Logical Creativity in Business

29:31 Hairdressing Salon Case Study

30:46 Hotel Occupancy Strategy

31:54 Importance of Practical Business Skills

33:11 Entrepreneurship and Marketing Fundamentals

35:09 Product Development and Market Fit

37:23 Budget Allocation for Marketing

39:28 Using Contests for Lead Generation

43:18 Impact of Marketing During Tough Times

46:09 Joint Ventures as a Strategy

48:11 Conclusion and Contact Information

44:22 Networking and Building RelationshipsAbout The Host

Harry Sardinas is an Exponential Business Growth Strategist, Empowerment, Leadership, Public Speaking and Business Coach living in London, Influencer with 283,000+ followers, Events Organizer-connecting investors and entrepreneurs with opportunities. Harry helps companies to turn their products into global brands from the stage and he mentors tech companies and businesses to Get Pitch Ready and Investment Ready.

Feel free to connect with me here: to explore about events, speaking, branding and marketing solutions for entrepreneurs and influencers. I am launching a collaborative book for entrepreneurs who have sold at least 1 million pounds. Message me (Harry) +447775596554 to collaborate.

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"Unstoppable Podcast - Harry Sardinas," podcast brings you inspiring conversations with influential millionaires, angel investors, property investors, thought leaders, and entrepreneurs who are making a massive difference in the world with their innovative products and services.