Greg and Phil talk with Dave Johnson of Pearl Technology about personalized pricing and how it is increasingly used across online platforms and services. He explains what it means when prices change based on user behavior, location, and device type, and how it can affect consumers differently. He also discusses ways people try to manage or reduce tracking signals, such as using different devices, VPNs, or incognito mode, while also noting the broader implications of this technology in the digital marketplace.

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