It was already being bold and innovative by entering the world of "robo-advisors," but Wealthsimple has become as noticeable for its storytelling as for some of its other business moves. Wealthsimple Magazine, which evolved from a blog called Grow, has created several major content pillars, the best known of which -- Money Diaries -- contains human-centered narratives that will outlast their use in helping build affinity with customers. Believe me, this episode will be worth listening to. 

Links in this episode:

https://www.wealthsimple.com/en-ca/magazine/introducing-the-new-wealthsimple

https://www.wealthsimple.com/en-ca/magazine

https://www.fastcompany.com/40484278/how-wealthsimple-uses-star-power-to-break-through-money-anxiety