According to Lee Bolman, '' A vision without strategy remains an illusion''. With consumers' consumption habits changing with the times, it requires a keen understanding of the intricate principles, techniques and practice under-girding your strategy formulation; thus, it takes a well crafted strategy to win in today's highly competitive market.

The subject of strategy has been a dread  to some, while others don't really see the need for it. Well, if what Bolman says is anything to go by, then your brand without strategy might just be an illusion. So to tackle this subject, we have two seasoned strategists who will demystify the principles, techniques & practice of strategy in our next episode of Noah's Pod. Our discussants are Frederick Akinmuyisitan(Head, Marketing Strategy & Planning, Nigerian Breweries Plc) & Lanre Kaka(Director, Strategy & Innovation, DDB Lagos). Enjoy!