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The Prioritization Playbook: Lessons from Multi-Product Businesses
Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.
We’ll dive into:
✅ How to decide when to build a new product versus doubling down on an existing one
✅ The frameworks and habits that help multi-product teams stay aligned
✅ Real-world examples of cross-promotion that actually drive growth
✅ Common mistakes that fragment focus and how to avoid them
If you’re managing - or planning to manage - more than one WordPress product, this episode will give you practical insights to help you balance growth across your portfolio.
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By WP Product TalkRunning multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.
We’ll dive into:
✅ How to decide when to build a new product versus doubling down on an existing one
✅ The frameworks and habits that help multi-product teams stay aligned
✅ Real-world examples of cross-promotion that actually drive growth
✅ Common mistakes that fragment focus and how to avoid them
If you’re managing - or planning to manage - more than one WordPress product, this episode will give you practical insights to help you balance growth across your portfolio.