This episode is brought to you by DeSoi. 

In this episode, Chris chats with INFRA’s own Manager of Member Success, Kelly Miles. Hear from Kelly about the urgency of adopting private label strategies at a time where shoppers are looking for value in their shopping experience. They’ll also delve into the balance between private label and emerging brands, the spectrum of quality in private label offerings, and how INFRA Members can improve price perception by adopting their own private label strategies.