The Private Practice Academy Podcast

We’ve come to the end of season 2!

I’ll be having a break for a while, then coming back with some new and exciting changes in season 3.

Until next time.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Google Ads are a common tool in the marketing world, but they’re a tool that scares a lot of psychology practice owners!

We worry that they’ll be a waste of money, won’t bring in new clients, or will be too hard to manage. I’m breaking down those fears for you today, as someone who has used ads to grow their practice.

In this episode, I’ll share:

• Are Google Ads worthwhile for psychology practices?
• SEO vs. Google Ads
• Factoring in the financial costs of ads
• How Google Ads work
• Where to start with your ads

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

The question of virtual vs. in-person admin is one that every scaling psychology practice has to address, but it can be a tricky one to work out!

There’s no definitive answer for which is ‘better’, but this episode will help you to discover which is the right option for you. And if you’re considering switching? You’ll be able to work that out too!

In this episode, I’ll share:

• What virtual admin can look like
• What in-person admin brings to a practice
• The pros and cons of virtual vs. in-person
• How to reflect on what your practice needs next

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

One of my most popular episodes was a guest interview with my marketing manager - Jemma - on what you should include on your website. Since this caught your interest so much, this episode is round 2 of the must-haves to include on your psychology practice website, so that you can convert website visitors into bookings!

In this episode, I’ll share:

• Why speed on a website matters
• The simple navigation tweaks that convert browsers into bookings
• The AHPRA guidelines for our websites
• Why original photos outperform stock images every time
• The pages Google expects you to have if it’s going to rank you
• Whether your website helps clients choose you

Listen to episode 7 ‘What You Should Include on Your Website with Jemma Haythorne’ for more on this topic.

Need someone to support you with your website? Contact Jemma at Structured Practice Management here.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

If you want to start your year on the right foot and have your best January yet - this is the episode for you.

Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business.

In this episode, I’ll share:

• How to set goals across your whole life (not just your business)
• A practical January audit to reset your group practice
• The leadership boundaries to set now before February
• The systems to tighten so 2026 feels easier, calmer, and more predictable
• A CEO challenge I want you to complete this week

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

If you want to expand out from 1:1 and start running online programs or trainings, you need an email list to market to.

This is one of the best marketing tools that you can use, so I recommend all therapists have one!

In this episode, I’ll share:

• The email marketing platform that I use and recommend
• How I obtained 400 email addresses of potential clients
• My tips for growing your email list
• How to use your email list effectively

Sign up to my email list here.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

We’re in the midst of one of the biggest transformations we’ve ever seen on search platforms - the rise of AI-based search.

Whether you’ve dabbled in ChatGPT or have just noticed the Gemini summaries on Google, this is something you need to learn about. Chris Morin from Moonraker.ai is here to talk all about this timely topic!

In this episode, we speak about:

• What therapists need to be doing to appear on AI searches
• How to influence AI answers to show your content
• The number one priority for therapists online
• Google vs. ChatGPT for searches
• Using photos to rank higher on searches

Get Chris’ Ultimate Guide to Technical SEO and Increasing Your Online Visibility here and check out Moonraker.ai’s website for more.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Between Christmas and New Year, we don’t tend to get many enquiries for the practice. So, what should your admin team be doing?

There are a number of things that you can ask them to do, which take advantage of the quieter times and set up the year ahead.

In this episode, I’ll share what I recommend, including:

• Sending the email about raising fees
• Making sure all GP letters are up to date
• Checking your consent forms regarding the new Code of Conduct
• Getting cyber insurance and protecting your data
• Archiving closed client files
• Updating diaries with holidays, opening hours and professional development

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

Raising fees is an uncomfortable topic for many psychologists, but it’s an important thing to talk about.

If you’re planning to raise your prices in the new year, now is the time to start letting clients know! This episode will help you to make plans and to execute your price rises without the guilt.

In this episode, I’ll share:

• The biggest block that psychologists have to raising their prices
• Why the cost of living shouldn’t stop you increasing prices
• How to work out how much you should charge
• Addressing your money mindset
• What will happen if I lose clients?
• How to inform your clients about the price rise

Join my free Facebook group here.

This episode is sponsored by Moonraker AI.

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!

It’s that time of year - we’re starting to think about Christmas!

I love to bring my practice together at the end of the year to celebrate all of our hard work. That’s why I always host a Christmas party for my team. If you’ve been debating whether you should have one or have been stressing about the logistical details, this is the episode for you!

In this episode, I’ll share:

• How you can still have a Christmas party if you’re a solo practitioner
• What I do for my practice Christmas party
• My tips for hosting your own
• Buying Christmas gifts for your staff
• The top things you need to consider for your Christmas party

Find out how to work with me: https://www.privatepracticeacademy.com.au/services

FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas

Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge

Make sure you click subscribe to be notified of all new episodes!