Brief summary of show:

Tara Pate is the founder of Daysie, the first line of certified organic simple syrups designed for coffee and occasions.

Tara earned her undergraduate degree in advertising from the University of South Florida and a masters degree in integrated marketing from West Virginia University. She also has a graduate certificate in executive leadership in nonprofits from the University of Florida.

Originally from Sarasota, Florida, Tara married her high school sweetheart and lived in several places throughout the US while he served as an officer in the Navy. It was while living in San Francisco that she became fascinated with marketing for consumer-packaged goods, entrepreneurship and building brands. Tara worked in brand marketing for two multi-million dollar e-commerce food and beverage brands (NatureBox and DripDrop Hydration) during her time in the Bay Area.

In 2020, Tara moved back to the East Coast, planting roots in Charleston, SC and taking on the marketing role at the James Beard-nominated hospitality group, Butcher & Bee. The idea for Daysie was born in the early days of the pandemic when Tara was working from home and longed for her daily latte from her favorite local coffee shop. Try as she might, she could not find an organic, high-quality simple syrup to sweeten her coffee drinks at home and realized she could fill the hole in the market. She officially launched Daysie in 2022.

Tara is a 2016 recipient of a Charleston Forty Under 40 Award, the co-founder and current board member of Pay it Forward Charleston, and a member of the Charleston Junior League. On nights and weekends, you’ll find her listening to podcasts about business, exploring new restaurants, walking the beach with their golden retriever Captain Waffles or working extra hours to take Daysie to new horizons.

Bullet points of key topics discussed:

• Gratitude and Support for Women Entrepreneurs
• The Hack for Holiday Baking with Daysie
• The Cost of Starting a Business
• Investing in Yourself as an Entrepreneur
• Making Asks and Building Connections
• Advice for Those with an Idea
• The Power of Shameless DMing with Specific Asks and Networking
• Retail and E-commerce
• Dealing with Adversity and Challenges
• Building Connections

Resources mentioned in episode:

• Shoe Dog by Phillip Knight
• Masters of Scale by Reid Hoffman
• The Magic of Thinking Big
• Think & Grow Rich

Give the episode a rating or review or comment on Instagram and YouTube!

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Connect with Tara here:

• Enjoy Daysie's Web site
• @‌enjoydaysie
• Daysie on Amazon

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Connect with Ashley here:

• @‌unlockyourdreampodcast

• YouTube