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The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking onto the right problem (and creating a strategy that is as clear as it is bold) sets the stage for epic wins in category design.

By the time you're done, you'll know exactly why owning the problem means owning the solution—and owning the market.