How often do we jump straight into solving a business problem before asking whether we're solving the right one?

As therapists, we're trained to slow down, gather information, notice patterns, and assess before we intervene. Yet when it comes to our own private practices, many of us abandon those same skills. We see a symptom, assume we know the cause, and immediately start searching for solutions.

In this second episode of the Therapist Incubator Summer Series, Liz explores why the first problem we notice is often the most visible—not necessarily the most influential. Through practical business examples and reflective questions, she invites therapists to approach their practices with the same curiosity and thoughtful assessment they bring to the therapy room.

Rather than offering another list of marketing tips or business tactics, this episode challenges listeners to pause, examine their assumptions, and become more intentional before making their next business decision.

Because sometimes the biggest breakthrough isn't finding a better solution—it's discovering you're solving a different problem altogether. 

About the Therapist Incubator

The Therapist Incubator is a professional learning space where clinicians explore the real operational challenges of building and sustaining a private practice. Through collaborative dialogue and systems thinking, participants examine the business, structural, and relational aspects of practice ownership.

Learn more about the incubator at:
www.thelizdavidcollective.com