More and more organisations are turning to big data to inform their decision-making, however they are finding that all is not well when they try to use big data.

A new study by researcher Maryam Ghasemaghaei and Goran Calic from De Grot Business School at McMaster University looking at why organisations often end up abandoning the use of Big Data in their decision making, makes for some useful and interesting reading. 

In this podcast I interview Dr. Maryam Ghasemaghaei about her research and findings.

For the transcript and more go to: https://www.oxford-review.com/why-organisations-are-having-problems-using-big-data/