Being an entrepreneur and building a business is like being an athlete - you have no idea what's going to come out the other side, but you put everything you can into it and hope for the best.

As a Venezuelan trail runner raised in the Chilean Patagonia, Moises runs professionally with The North Face and co-founded Vert.run to help make quality coaching more accessible for trail and ultra runners at every level. He’s currently based in Boulder, Colorado. 

Jon chats with Moises about:

• entrepreneurship challenges and resilience in business

• his running journey from Venezuela to competitive trail racing

• Boulder Boys podcast creation with friends 

• Vert Run coaching app development and evolution

• sponsorship relationships and brand partnership strategies

Stay connected:

Follow Moises:

https://www.instagram.com/moises.jimenez/

https://www.linkedin.com/in/moises-jimenez-leon/

Vert.run:

https://www.instagram.com/vert.run/

https://www.linkedin.com/company/vert-run/

Boulder Boys Show: https://podcasts.apple.com/us/podcast/the-boulder-boys-show/id1728762148

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