Tough Cookie Talks

The Problem With Aesthetic Fitness Goals & What To Do Instead


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I'm pretty vocal about the fact that I don't coach intentional fat loss. And yet, not a day goes by in my work work that I don’t hear someone make mention of:

1. Their “goal weight”.

2. Trying to get “toned”.

3. Wanting to get rid of “this” (insert “problem” body part).

4. The fact that they feel like they can’t wear a bikini, sports bra, tank top, or some other article of clothing.

5. How “bad” they are for eating XXX food.

My thoughts on this? OF COURSE YOU FEEL THIS WAY! 

This might come as a surprise to some. The truth is, if I had more time (and was more witty) in the moments I heard these things, I’d go on a rant about how weight loss is not inherently good, and how "fit" and "strong" don't have one specific look. The other truth is, I empathize with my clients, students, family and friends who wish they could change their bodies. I hear you. I see you. We live in a society that respects and rewards you when you look a certain way. So no, I don’t exactly blame you for having an aesthetic goal or wanting to change your body. AND before you go all-in with pursuing it, there are a few questions you might want to ask yourself.

On this podcast episode we talk through each of these questions to discover: 

  • What they might reveal to you about your desires and goals.
  • How uncovering the answers might reveal some more true and lasting solutions.
  • How in many cases when we're seeking aesthetic changes, those are just physical symbol of the feelings we want to achieve. 
  • How asking (and encouraging our clients to ask) these questions might actual get them closer to the root of their goals and in turn change the idea of what "results" actually look like.  
  • Connect with me:

    Work with me

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    Read the blog post that inspired this podcast episode:

    Have An Aesthetic Fitness Goal? 10 Important Questions To Ask Yourself 

    ...more
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    Tough Cookie TalksBy Jenna Jozefowski

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