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I hear the word cute approximately 500 times every time I open the Whatnot app. And I get it — it’s easy, it’s safe, it rolls right off the tongue. But here’s the truth: cute has stopped meaning anything. Buyers’ brains tune it out completely.

In this episode I break down why overused words lose their power, where “cute” actually came from, and how to swap in language that makes people feel something. Because on Whatnot, feeling something is what makes people buy something.

I’m giving you a full master word list by category and a sticky note challenge you can use tonight. Get your paper and pen.

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