In this modern world, finding the right partner can be a difficult task. There are a lot of experts who claim to help you in this process, including professional matchmakers and dating/relationship coaches. However, specifically for Cishet men, a different breed of coaches exists; pickup artists, who use controversial methods to help their clients find love. In this episode, we dive deep down into this ultra-masculine, sex-fuelled rabbit hole and try to figure out what makes this approach so appealing in the first place.