Higher Ed Marketing Lab

The Problem with Enrollment Management (And How to Fix It) with Laurie Koehler


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Enrollment management veteran, Laurie Koehler, joins Jarrett to talk about the challenges facing enrollment management and key ways the practice needs to evolve. 

 They discuss: -How the practice of enrollment management has evolved over the last two decades -Why enrollment strategy can’t be separated from institutional strategy -Five ways we need to improve how we attract, retain, and develop the next generation of enrollment leaders -And why it’s time for everyone to stop talking about discount rate. 

Learn more about Laurie: koehlerconsulting.net/

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Higher Ed Marketing LabBy Echo Delta

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