In our inaugural episode (ooooo that sounds fancy), Kyle and Tom dissect the tension of leading a purpose-driven brand and the challenges that arise from operating in a market that wasn’t designed for it. They use big 10-letter-words and bad jokes and bring in experts Angela Wallace (COO of Bogobrush and Founder of A.W. Impact Agency), Richa Gupta (Founder & CEO of Good Food For Good), and Natatsha Vandenhurk (CEO of Three Farmers), to explore how purpose has driven their businesses, while asking the vital question: is having a purpose worth it? (or maybe more importantly, does anyone really even read these episode synopses?