Faster sales follow up comes from faster signals & accurate data…don’t let stale Account Scores deteriorate your sales-marketing alignment.<br /><br />On this episode of Account Based Beverages, Ryan Gunn explains why recency is important to include in scoring & how to build decay into your scoring model.

Faster sales follow up comes from faster signals & accurate data…don’t let stale Account Scores deteriorate your sales-marketing alignment.On this episode of Account Based Beverages, Ryan Gunn explains why recency is important to include in scoring & how to build decay into your scoring model.

Faster sales follow up comes from faster signals &amp; accurate data…don’t let stale Account Scores deteriorate your sales-marketing alignment.<br><br>On this episode of Account Based Beverages, Ryan Gunn explains why recency is important to include in scoring &amp; how to build decay into your scoring model.

The problem with your Account Scoring Model with Ryan Gunn

Account Based Beverages - a show that is ACTIONABLE, to the POINT, &amp; quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.

Business

Marketing

Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.

Share The problem with your Account Scoring Model with Ryan Gunn

Sign up to save your podcasts

The problem with your Account Scoring Model with Ryan Gunn

The problem with your Account Scoring Model with Ryan Gunn