Bruce Grossman is a photographer and filmmaker from New York City currently based in Denver, Colorado. He is currently premiering his short documentary "FRANK," depicting the life of Denver tattoo artist Frank Simanton. Bruce and I discuss his strategies and processes for finding a great story and telling it in a compelling way that allows audiences a close personal glimpse into the real lives of ordinary yet impressive people. Bruce tells me the story of how a project he began but was ultimately unsuccessful in eventually resulted in a year of manic photography of some of the most skilled tattoo artists and their work, and then led to the creation of not only "FRANK," but also a successful coffee table book. Bruce explains why he's not going the traditional film festival route and is instead promoting his work on his own. He also encourages me to take my own short documentary film idea and run with it, because it not only sounds cool and rad, but also why not.