Join in as our guest, Molly Jaggers, and I dive into the details of an emerging best practice - structuring organizations around a holistic product-engineering approach. Disappearing are the days when engineers can crawl into their coding corners only to emerge days or weeks later with some new bit of functionality. Disappearing also are the days when a product management organization disappears offsite only to reappear at a later time with a grand roadmap.

The act of building a product - something that is actually useful to a human being - is an experimental one. It's an iterative thing. So those joining in on the invention must have imaginations and intellects that are joined - otherwise the invention they pursue will be ungrounded in either need or technical possibility....or both.

We hope you are as excited as we are to start this important discussion - and hash out some of the details about how such an integration might be practically pursued.

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Molly is a seasoned product and marketing leader with over 11 years of experience driving revenue growth, scaling teams, and leading cross-functional initiatives across diverse environments, from nimble growth-stage startups to established corporations. What truly sets Molly apart is her unique ability to bridge the gap between product strategy and market impact, while keeping a close eye on the process and ensuring teams are focused on getting the right work done efficiently. She has been instrumental in establishing the go-to-market process and integrating it seamlessly into the product development lifecycle.