Laurier Mandin, founder and CEO of Graphos, has been in the marketing business for 26 years. He and his team has successfully launched more than 6,000 products from start-ups to billion-dollar companies. He shares valuable insight into creating a winning strategy for launching a new product.

~WHAT YOU’LL LEARN~ 

• Where to start when launching a product
• The biggest mistake many brands make before going to market
• Why having a Go-to-Market Roadmap is essential
• What is a good marketing margin and why you need a healthy one
• Importance of sustaining good marketing and branding

~KEY POINTS~ 

1. Knowing your ideal buyer — where they are and how much they are willing to pay for your product — and identifying product-market fit are critical first steps for launching a new product.
2. In building a Go-to-Market Roadmap, businesses tend to skip steps or ask the wrong questions during product validation, resulting in inaccurate buyer persona.
3. When launching a brand, design a category for your brand and product where it is the market leader and ultimate brand choice. Create desire and prestige.
4. A margin of at least 50% gives you room to improve the product further, address customer care concerns, and handle returns.

~CONTACT DETAILS~

Find out more about Graphos at - https://graphosproduct.com/ or Listen to Product Knowledge Podcast

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