Basically started thinking how can we allow customers to self-serve? How can we think product first in everything we do, which is really the mindset of product-led. And that was a super exciting journey.

Because basically, onboarding is really essential piece. Onboarding is typically where- as when a free trial, for instance, the onboarding can really be your salesperson, right?

It's where it shows the value to the customer as fast as possible, or past purchase. It's the onboarding that makes sure that that you're retaining that customer. Onboarding is really a continuous journey, to continue to onboard the customer and make sure they're happy with the product. So that's why I found Userflow super interesting and wanted to make it easier for other companies, SaaS companies to become product-led.

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