Summary

In this conversation, Crystal Cave interviews Rich Keller about his one-word brand concept. Rich explains that a personal brand is about improving the lives of others and that discovering your one-word core value is key to personal branding. He shares his own journey of leaving a successful corporate career to help others simplify their personal brand down to one word. Crystal discusses her own experience with the one-word brand process and how it has helped her align her business and personal values. They also touch on the importance of credentials as credibility, not identity, and the value of being a visionary in today's world. The conversation explores the concept of core values and how they drive our actions and define our identity. It emphasizes the importance of understanding our core values and aligning them with our work and personal lives. The conversation also touches on the societal pressure to define ourselves by what we do and the need to shift the narrative to focus on who we are.

Watch Rich’s TEDx Talk here: https://therichkeller.com/tedx/

Find Your One Word for Yourself here: https://therichkeller.com/free

Takeaways

Keywords

personal branding, one-word brand, core value, vision, credentials, identity, core values, identity, branding, personal development, societal pressure, Rich Keller, TEDx

Summary

In part 2 of the conversation, Crystal and Amber Rankin of Feel Good Swim discuss the challenges of running a Kickstarter campaign and dealing with negative feedback. They also delve into the strategy of pre-launch and the importance of building a community. Amber shares her experience with Launch Boom and the VIP system, which helps validate the market and generate pre-orders. They also touch on the topic of handling mean comments and trolls on social media. Amber emphasizes her mission to help women feel confident in their swimwear.

Shop Feel Good Swim: https://feelgoodswim.com/

Support Feel Good Swim's Kickstarter ⁠here⁠

Takeaways

Keywords

feel good swim, Amber Rankin, swimwear, larger busts, smaller frames, brand creation, inspiration, Factory45, challenges, finding partners, professional feedback, trial and error, confidence, education, entrepreneurship, challenges, lessons learned, production partner, perseverance, resilience, Kickstarter, market validation, risks, Kickstarter, negative feedback, pre-launch, community building, Launch Boom, VIP system, validation, pre-orders, mean comments, trolls, confidence

Summary

Amber Rankin shares her journey of creating Feel Good Swimwear, a brand for women with larger busts and smaller frames. She was inspired to create the brand after struggling to find swimwear that fit her well and made her feel confident. However, she faced challenges in finding the right partners and receiving professional feedback with nearly 5 years in development. Through trial and error, Amber learned valuable lessons and gained confidence as a business person. The conversation delves into the challenges and lessons learned in the entrepreneurial journey, particularly in the process of creating a technical product. The importance of finding the right production partner and the value of perseverance and resilience are highlighted. The conversation concludes with a discussion on the benefits of launching a product through Kickstarter to validate the market and mitigate risks.

Shop Feel Good Swim: https://feelgoodswim.com/

Support Feel Good Swim's Kickstarter here

Takeaways

Keywords

feel good swim, Amber Rankin, swimwear, larger busts, smaller frames, brand creation, inspiration, Factory45, challenges, finding partners, professional feedback, trial and error, confidence, education, entrepreneurship, challenges, lessons learned, production partner, perseverance, resilience, Kickstarter, market validation, risks, Kickstarter, negative feedback, pre-launch, community building, Launch Boom, VIP system, validation, pre-orders, mean comments, trolls, confidence

Summary

Natalie Jacob, founder of Etymology Jewelry, shares her journey of starting her brand and navigating the world of wholesale. She began making jewelry in college and started selling on Etsy. Over the years, she has evolved her brand to focus on sustainable jewelry for creative individuals. Natalie discusses the challenges of pricing, lead times, and the impact of COVID-19 on her business. Sharing her journey as a small business owner and artist, she discusses the challenges and rewards of running a jewelry business, including the power of social media. Natalie emphasizes the value of maintaining an open mind and curiosity in business, as well as the significance of telling your own story. She also highlights the impact she wants to make in the world through her art and expression.

Listeners can find Natalie on Instagram (@etymologyjewelry) and her website (etymologyjewelry.shop).

Use "productvisionary" for an exclusive 20% off! (Thanks, Natalie!!)

Takeaways

Keywords

Etymology Jewelry, Natalie Jacob, sustainable jewelry, wholesale, pricing, lead times, Alibaba.com, Faire.com, COVID-19, in-store experience, small business, jewelry, wholesale, social media, storytelling, impact

Summary

Crystal Cave, the host of the Product Visionary podcast, shares her background in retail and product creation. She discusses the need to bring corporate-level knowledge to product owners and the importance of authentic conversations about the challenges of creating products. Crystal aims to inspire and educate listeners by interviewing founders and CEOs who have successfully launched their own products. The podcast will provide behind-the-scenes insights and lessons for aspiring product creators.

Takeaways

Keywords

product visionary, retail, product creation, corporate-level knowledge, authentic conversations, challenges, founders, CEOs, behind-the-scenes, lessons