Natalie Weaving is a marketing expert and the co-owner of a small business herself – and she’s here to share her insights into marketing in 2021.

We may be in lockdown right now but marketing shouldn’t stop. Your business may still be operating almost as usual, or it may be closed and awaiting the time when you can reopen.

While specific challenges are being faced by retailers and the hospitality industry, there are several key marketing themes that apply to all business sectors.

Listen to Natalie’s top focuses for ensuring that your marketing efforts hit the right note, whatever your business.

Find Natalie at thetypefacegroup.co.uk or on Twitter at twitter.com/NatalieJayW_