SEO or Search Engine Optimisation can be the difference between your website being found by potential customers and losing them to a competitor.
SEO expert Rob Curtis from Wiltshire-based Smarter Media shares some tips you can use to be more effective online.
“Digital marketing is important for any business now,” Rob said. “However with the onset of covid-19, lockdown and continuing restrictions on our ability to move around our own communities or further afield, it’s even more important to take the digital space even more seriously.”