The fight for our attention is key to understanding the modern media landscape, startup culture, capital allocation, and more importantly and ultimately, our economic system as a whole. Today we go live to the Visions Summit to ask the question, "Just how profitable can distraction be? And can we claw back any semblance of mindfulness without sacrificing prosperity?" Listen now!

Do I Have Your Attention?

• Companies have a carbon footprint but also an attention footprint
• With so much consumed passively, it’s easier than ever to fill the pipe, but is that creating rich outcomes for all parties involved?
• With the expense of durable web traffic ever increasing, will there be innovations ahead to help businesses win that game?
• What are we addicted to in the attention economy and how can looking at our devices as a dopamine hit help us accurately assess that?
• “If the resistance to iteration is too high, you're never going to find those new things you want to do.” - Mike Lackman
• Customers have to spend so much time scrolling through our websites now that it actually begins to waste time because as the technology has become easier, we’ve stopped focusing on providing something enjoyable and worthwhile for consumers
• Brands have the opportunity to delight their customers and deliver something that’s really great, and the more we innovate to provide those high-quality experiences, the more the subpar will be drowned out

Guests

• Ben Marks, Director of Global Market Development at Shopware
• Mike Lackman, CEO of Trade Coffee

Associated Links:

• The Visions Report is a 100-page report with deep insights, created by Future Commerce.

Have any questions or comments about the show? Let us know on futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!