In this class we talk about how you can build a profitable niche in your business. This is one of the most commonly asked questions at Freelance University. “What niche should I choose?” “What niche is in demand?” “How do I know what type of service I should be offering?” Craig Cannings will answer all of these questions today and give you a free guide on the 150 best ways to freelance in 2019. You will also discover five practical steps you can take to build a profitable niche in your business.

 

Podcast Outline:

0:00 - Opening thoughts

1:04 - Introduction to the topic of freelance niches

3:00 - Five Steps to Building a Profitable Niche in Your Business:

• 3:36 - Step 1: Assess your current interests.
• 6:06 - Step 2: Identify your top skills and see where your interests and skills overlap.
• 8:10 - Step 3: Research potential niches.
• • 9:02 - Three types of niches:
  • • 9:13 - Client Niche
    • 10:14 - Skill Niche
    • 10:49 - Hybrid Niche

• 12:29 - Introduction to 7 core categories in Free Guide: “150 Ways to Build a Profitable Freelance Business”:
• • 13:42 - Digital Marketing
  • 14:13 - Technology Support
  • 14:54 - Online Business Management & Support
  • 15:28 - Content Creation & Management
  • 15:43 - Graphic Design
  • 16:06 - Digital Media & Events
  • 16:34 - Web Developer

• 17:29 - Step 4: Test the niche.

 

• • 18:07 - Four questions to ask:
  • • 18:15 - What do my clients say?
    • 18:53 - What do my colleagues say?
    • 19:40 - What do the stats say?
    • 21:01 - What does Google say?
• 23:01 - Step 5: Determine your core and complementary niches.
• 26:57 - Summary of Five Steps to Building a Profitable Niche
• 27:42 - Closing thoughts and instructions for accessing Free Guide

 

Resources and tools discussed in this episode:

• Access Free Guide, "150 Ways to Build a Profitable Freelance Business," at https://www.freelanceu.com/
• ConvertKit: https://convertkit.com/
• Active Campaign: https://www.activecampaign.com/
• AWeber: https://www.aweber.com/
• MailChimp: https://mailchimp.com/
• Infusionsoft: https://keap.com/infusionsoft
• Google Analytics: https://analytics.google.com/analytics/web/
• WordPress: https://wordpress.org/
• Canva: https://www.canva.com/
• Adobe Illustrator: https://www.adobe.com/products/illustrator.html
• Adobe InDesign: https://www.adobe.com/products/indesign.html
• “2018 Social Media Marketing Industry Report” by Social Media Examiner:  https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2018/
• Google Trends: https://trends.google.com/trends/
• Moz: https://moz.com/
• Freelance Podclass site: https://www.freelanceu.com/podcast/