In this class we talk about building profitable packages for your business. As you probably know, building service packages can be a difficult task that is hard to get right. Our expert instructor today, Lisa Wells, will show you how you can both save time and make money by transforming your services into profitable packages. She will unpack three simple steps to building the right kind of packages now!

 

Interview Outline:

0:00 - Opening thoughts

0:40 - Introduction to Lisa Wells

1:56 - Lisa tells her “Freedom Story”

6:31 - Introduction to the topic of “Building Profitable Packages”

7:25 - Why Lisa thinks it’s important for freelancers to consider packaging their services

10:18 - How packages help freelancers save time and make more money

11:58 - The importance of specializing when marketing packages

12:54 - “Three Simple Steps to Building Your Perfect Package”:

• 13:34 - 1) Know your value.
• 17:31 - 2) Create packages that appeal to different segments of your market.
• 25:34 - 3) Use Lisa’s “Lifestyle Formula” to price packages.

31:58 - How to build custom packages

35:16 - How to connect with Lisa and access a Free Gift

37:10 - Closing thoughts

 

Resources and tools mentioned in this episode:

• Connect with Lisa: https://lisarwells.com/
• Free Gift for podcast listeners: https://lisarwells.com/FreeUGift
  • Client Benefit List
  • Training Video
  • “The Art & Science of Naming Your Packages”
• Hootsuite: https://hootsuite.com/
• LinkedIn Groups: https://www.linkedin.com/help/linkedin/answer/186/finding-and-joining-a-linkedin-group?lang=en
• SendOutCards: https://www.sendoutcards.com/
• Freelance Podclass site: https://www.freelanceu.com/podcast/