When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.

 

A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go todayl

 

 

 

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

 

Links:

• This episode: smonty.co/fullmonty41
• The Fuller Brush Company
• Other commentary and updates at ScottMonty.com

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

 

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