The Project 24 Podcast

In this episode Julia gives a simple plan to start your email list in just a few hours. Whether you have a blog, YouTube channel, or both, it’s so important to have a way to stay in touch with your audience no matter what happens to the platforms you’re currently creating content on.

Links Mentioned:
https://kit.com
https://www.beehiiv.com
https://www.mailerlite.com

Time Stamps:
00:57 This is Important
3:55 Platforms
5:05 Spread the Word
5:40 Lead Magnets
8:23 Timeline
11:19 First Sequence
12:35 Providing Value
15:07 E-mail Frequency
16:14 Things to Share
17:23 Email Length

Why would we give you a non-strategic YouTube plan? Listen and find out! In this episode, Nathan and Julia discuss the benefits of avoiding strategy when you’re learning YouTube. This episode guides you through what to focus on in the beginning and, more importantly, what not to sweat about.

Time Stamps:
2:57 First Steps
6:15 Niching Down for Fun
10:44 Make a Video ASAP
14:32 Branding
17:55 Problems as Topics
19:18 Why This Approach
23:30 Two Types of YouTubers
26:09 The First 30 Seconds
26:57 Video Length

In this episode, you’ll learn a step-by-step process for planning, outlining, and scripting an essay-style video on your YouTube channel. Julia uses popular YouTube videos as examples to show you what components make up this type of video format. 

Example Videos Mentioned: 

Time Stamps:
01:22 Video Example
02:06 Opening Shots
04:05 The Redirect
05:50 Building Intrigue
07:20 Context
08:17 History
9:41 Mysteries
11:54 Visuals
12:48 Drop-off Risk
13:49 Surprise
16:10 Elimination Scripting
17:08 Chronological Scripting
20:00 ONE Narrow Topic
21:24 Pacing

In this episode, Julia takes apart the old “I help X do Y” elevator pitch and explains why it fails at setting expectations for viewers. You’ll learn a simple four-part way to define the promise behind your channel, you’ll hear examples of what that looks like across a variety of niches and channel types, and you’ll learn how to apply your promise concept to the tangible aspects of your channel. 

Time Stamps:
00:33 Ditch the Pitch
02:13 Channels Need a Promise
02:49 Viewer’s Life Situation
03:43 What Moment Are They In? 
04:56 What Do They Leave With?
05:51 Channel Feel
7:10 Consistency 
8:24 Promise Examples
13:56 Write Your Promise
14:46 Match Channel to Promise
17:19 3 Levers
17:49 1: Look
18:10 2: Feel
19:11 Side Tangent
20:05 3: Tone
23:29 Action Steps Recap
25:11 A Trick for Connecting

In this episode, Julia breaks down the often-overlooked world of podcast and video sound. She covers mic basics, cheap ways to treat a room for better acoustics, and why nailing your audio mix matters more than fancy video quality. She also shares beginner-friendly editing tips, from noise reduction to compression, and explains why a few seconds of silence at the start of every recording can save your editor a headache later.

Resources Mentioned:
Audio Editors:
https://www.audacityteam.org/
https://www.descript.com/

Timestamps:
00:59 Why Sound?
02:03 Podcast Mics
04:13 Lav Mics
06:11 Shotgun Mics
08:30 Sound-Proofing
09:56 Silence Trick
11:58 Sound Test
13:37 Audio Mixing
17:14 Final Tips
20:02 Sound Effects

Julia interviews Ricky about diving into 3D printed products, from picking ideas worth making to figuring out where to sell them online. They talk early lessons, what’s tripped them up so far, and what’s next as they get their first products off the ground.

Resources Mentioned:
https://www.shopify.com

01:04 Our First Product
05:10 Broadening the Product Line
07:32 Rapid Prototyping
08:30 Launch Sooner
10:05 Market Research
14:10 Pricing Products
16:08 Production Costs
24:50 Selling Platforms
31:54 Photographing
37:38 Future Updates

YouTube is constantly changing, and it’s changing even more rapidly this summer. In this episode Julia covers 3 new YouTube updates and how you can adapt your strategy to take advantage of these changes.

Episode 346: SEO For YouTube – Step By Step is a great resource to accompany the suggested strategies in this episode.

00:35 Partner Program Changes
01:55 Why the Change?
04:56 Should You Use Fan Funding?
8:38 A.I. Search Update
9:07 A.I. Search Strategy
11:23 SEO for A.I. Search
16:23 YouTube Update to Views

YouTube says their Shop feature gives creators new ways to earn. But what happens when the platform that controls discovery also has a growing stake in turning every video into a storefront?

In this episode Julia unpacks the affiliate model behind YouTube Shop, temporary creator-friendly commissions, product tagging, and the promise of “discoverability.”

Is “Shopping” really an optional monetization tool, or is YouTube secretly making commerce participation part of the cost of impressions? 

https://www.youtube.com/creators/earn/youtube-shopping

01:15 What is YouTube Shop?
01:51 Why Isn’t Anyone Concerned?
05:51 How to Add Shop Tags
6:31 Warnings About YouTube Shop
8:03 Why This Is Temporary
10:30 It Gets Worse
11:38 Join or Lose Impressions
12:27 Should You Use Shop?
15:49 The Long Term for Creators

To grow a significant audience on YouTube in 2026, you need to implement advanced strategy and techniques. In this episode, Julia walks you through how to audit other channels in your niche to identify where you’re missing the mark. This exercise is extremely valuable if you take the time to practice it.

Here’s that spreadsheet! P24 Advanced Channel Audit Spreadsheet

Initially, this sheet is view-only for you. To fill it out, go to File → Make a copy. That creates your own editable version in your Drive; the master stays untouched, so it’s always available for others to copy too. Prefer working in Excel instead of Google Sheets? Use File → Download → Microsoft Excel (.xlsx) instead.

Time Stamps
1:52 Know Your Personal Goals
2:18 YouTube is Competitive
2:55 The Audit Process
4:00 How to Pick a Channel
5:20 Picking Videos to Audit
6:13 Audit Steps
6:50 Video Niche/Topic Notes
8:04 Video Length
10:00 Hook Tracking
17:44 On-Screen Elements
18:58 Pacing & Interrupts
2:29 Outros
21:56 CTAs
22:27 Depth & Originality 
25:08 Uniqueness of Angle 
25:39 Tests & Experiments
26:34 Fill the Gap
28:28 Share Your Insights!

Blogging isn’t as simple as it used to be, but it’s still an important part of your online business. In this episode Julia and Ricky discuss if blogging alone is enough to monetize your niche business in today’s internet climate. 

00:33 How Blogging Has Changed
3:13 What Blogs are Becoming  
7:00 Beyond Blogging  
8:58 Instead of Talking-Head
11:24 Time Delegation
13:18 Post Topic Strategy
17:20 Monetization
21:13 Ads
26:23 Unique Monetization
32:56 Competing With A.I.
35:44 When You Can’t Film