What proof should a business show online to get more leads?

In Episode 006 of The Lumin Signal, Kristina and Evan explain why a proof library is one of the most useful marketing assets a business can build.

As local discovery and social discovery blend, customers are checking Google Business Profile, reviews, photos, social posts, short videos, service pages, and websites before they contact a business. That means marketing content should not start from random ideas. It should start from proof: reviews, real images, process clips, project examples, FAQs, customer stories, and the details that help people believe the business is real and capable.

In this episode:

00:00 What do customers need to trust?

01:10 Why the proof library matters

02:55 Google Business Profile is not just a listing

04:05 Social search rewards useful specificity

05:10 Trends need original material

06:05 The five proof folders

07:50 Listener question: scattered reviews and photos

09:15 Today's small action

Produced by Lumin Marketing Group.

Disclosure: This podcast uses AI-generated voices with human-written, human-edited strategy and production from Lumin Marketing Group.