Jack of all spades.  Master of none.  Sometimes an enterprise — whether a

startup or a multinational — can’t or shouldn’t try to do everything. 

Product design for example.  

If a company’s forte is ... say ... farm equipment, it ought think twice

before getting into the baby products market, for example.  Sure, maybe the

latest wheat thrasher won the company accolades at the 2018 Iowa Power

Farming Show, but unless the Mini-Me version for three-year olds has all

the right edges taken off, lawsuits will fly.  That’s where an industrial

design firm comes in.

Join the team from Failure - The Podcast as they explore what a design firm

can (and can’t) do to bring a company’s product dreams to reality.