In this interview, Chale Dodge and Michael Murthurajah bring to light how Business Analysts add essential value when we emphasize outcomes over isolated activities.

Chale explains how change management in traditional models often bypasses business analysis, excluding a vital link between change, delivery, and optimal business needs. Michael complements Chale's perspective by clarifying how solid domain knowledge, like in capital markets, is essential for providing high value analysis to an organization.

Both Chale and Michael point out the importance of strong analysis, domain fluency, and early engagement to enable more cohesive adoption and clear decision-making within an organization.

See the YouTube video at https://www.youtube.com/watch?v=vRCgKG_9ZT0

See the book's website at evolvinganalyst.com