This episode features Sharon Appelbaum, owner of AppelbaumLaw PC, a specialized criminal defense firm. Sharon shares her unique career path, from being a Beasley scholar and a prosecutor in the Manhattan District Attorney's prestigious cybercrime unit to becoming a top-rated defense attorney in California. She explains her proactive defense strategy, emphasizing the critical importance of pre-charge investigations to protect her clients. Sharon unpacks her approach to building a custom legal team for every case, her method for finding obscure subject-matter experts, and how her prosecutor background gives her an invaluable edge. This conversation is a masterclass in managing client expectations, the art of strategic defense, and building a referral-based practice that thrives on reputation rather than SEO.

(0:26) Introduction: Sharon’s background as a prosecutor and her move to defense.

(1:55) The strategy of pre-charge investigations and getting ahead of the case.

(3:49) The initial decision to become a prosecutor and work with victims.

(4:25) The transition to California and the surprising story of how criminal law "clawed her back in."

(6:16) The defense attorney’s edge: How a prosecutor’s background helps anticipate the other side’s strategy.

(8:20) The business of law: Why 95% of her referrals come from other lawyers, not SEO.

(9:44) The hardest lesson of going solo: Learning you can’t do everything yourself.

(12:20) The modern firm structure: Operating as a solo/small firm while building a powerful team for each case.

(17:16) Case study: How acting as a buffer for a client derailed an SEC investigation before it started.

(18:41) How to find the perfect expert for any case, no matter how obscure.

(22:32) The story of the "educational expert" who charmed a jury in a real estate fraud trial.

(25:01) The art of managing client expectations when they’re in legal limbo.

(28:14) Why making the client part of the process is a key defense strategy.

(30:03) The X-Factor: Getting to know a client's entire life story to build a stronger defense.

(33:02) Sharon’s take on the Amber Heard trial and the overwhelming influence of social media.

Contact Sharon: [email protected]

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Music: lofi type beat "flower market" by snoozy beats.