Principles of Scaling

The Protégé


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In 1991, Jack Welch announced that he will commence preparing his replacement in anticipation of his retirement as CEO of General Electric. Jack retired in 2000 - a full nine years after the statement.

When Steve Jobs died, the whole world worried  - and a few more expected - about Apple's eventual demise now that the legendary visionary is gone.

In 2018, Apple led by Tim Cook, became America's first Trillion Dollar Company, and in 2020 - right smack in the middle of a global pandemic - it surged into Two Trillion Dollar Company.

The name of the game is not just about success; it about sustained success long after were gone. And great enterprises do this by having a Protege ready to take point long before they need one.

After all, an organization is not truly great if it cannot be great with you.

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Principles of ScalingBy CEO Insights Asia