If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson. 

But here’s the challenge: most agency owners freeze when it comes to structuring sales compensation. That’s why in this episode, we break down a five-part sales compensation playbook designed specifically for agencies.

You’ll learn the exact framework to motivate sales reps, align incentives with long-term client retention, and keep your sales process scalable from on-target earnings to quota setting, commission structures, ramp periods, and performance bonuses. We’ll walk through it all with real-world examples and numbers.

Whether you’re hiring your first salesperson or restructuring your current team, this episode gives you the proven blueprint to get it right.

What You’ll Learn in This Episode

Episode Highlights

⏱ Episode Chapters

00:00 Why Agencies Need a Salesperson
00:30 The Five-Part Compensation Playbook Overview
01:15 Core Principles for Compensation
02:00 Part 1 – On Target Earnings (OTE)
03:00 Part 2 – Sales Quota
03:45 Part 3 – Commission Structure (5% - 1% Model)
05:00 Part 4 – Ramp Period
06:00 Part 5 – Bonuses & Incentives
07:15 Why This Works for Agencies
08:00 How to Get the Free Sales Compensation Playbook

Why This Matters for Agency Growth

This isn’t theory, it’s the same compensation structure that helped agencies scale revenue without burning out their founders. Done right, it attracts money-motivated sales talent, keeps them focused on recurring revenue clients, and builds a scalable, predictable growth engine for your agency.

Resources & Next Steps

👉 If you’re serious about stepping out of day-to-day sales and building a scalable agency, this is the episode you don’t want to miss.

📩 Have a question or reflection on the episode?

We’d love to hear from you.

Reach out to: http://coreyquinn.com/contact