Trustworthiness, including honesty, reliability, punctuality, and loyalty. Integrity. Respect and courtesy. Responsibility, including accountability, diligence, perseverance, self-management skills, and self-control. Get more of Simon Sinek and his books here https://urlgeni.us/amzn/e9ZV. What a powerful example of how character can be leveraged and skill can be taught. All credit to Simon Sinek for his ability to deliver amazing speeches.